Developing New Business Ideas: A Step-by-step Guide to Creating New Business Ideas Worth Backing

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Financial Times /Prentice Hall, 2005 - Business & Economics - 266 pages
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I believe this book can contribute a lot of value to those wishing to bridge the gap between creative inventor and commercial entrepreneur. It cites numerous case studies that do exemplify many points, although to be fair it does seem to be quite repetitive and high-level in places.Despite this, the subject can be difficult to address and the authors have done a good job of it. In the most part, it is easy to consume, perhaps a little simplistic for my own selfish needs.Regardless of points of view, the onus is clearly on the reader to interpret and action this recollection and guidance in an effective manner. Particularly effective for helping individuals that are unsure what to do next with their ideas.

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About the author (2005)

Mary Bragg worked in marketing with GlaxoSmithKline, before undertaking management consultancy with PricewaterhouseCoopers, both in the UK and internationally. Her professional qualifications include a Masters Degree from London University. She combines independent management consultancy with a university career as Principal Lecturer on entrepreneurship and creativity. A Fellow of the Royal Society of Arts, Mary was a founding trustee of the Academy of Enterprise. Her earlier book, Re-inventing Influence, won the Management Consultancies' Association award for best management book of the year in 1996.

Andrew Bragg's wide-ranging business career includes general management and marketing roles in the UK and mainland Europe across commercial and not-for-profit sectors. His chief executive roles have covered the multimedia, print and packaging sectors and have involved a number of entrepreneurial start-ups. A graduate of Trinity College, Cambridge, Andrew also gained an MBA from Cranfield University.

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