Developing and Sustaining Excellent Packaging Labelling and Artwork Capabilities

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Ecademy Press, 2012 - Design - 214 pages
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Developing and Sustaining Excellent Packaging Labelling and Artwork Capabilities - delivering patient safety, increased return and enhancing reputation. The essential resource for implementing sustainable packaging labelling and artwork capabilities. Foreword by Steve Richmond, Head of Global Packaging, AstraZeneca. The knowledge and expertise contained in this book will help you to understand and deliver the right mix of packaging artwork capabilities for your organisation, in a shorter period of time, at lower cost and with signi cantly less risk. Inside you will nd in-depth discussion on the following topics: The importance of artwork capabilities in delivering today's business strategy, the causes of artwork errors, detailed discussion on each of the elements which go to make up the overall artwork capability, including: business processes; education, training and competence assessment; organisation design; technology and outsourcing, making sustainable improvements happen and future developments."
 

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Contents

Foreword
1
Why artwork capabilities are key to business success
5
How artwork errors happen
17
Service orientation
25
The core artwork process
35
Interfacing processes
69
Supporting processes
73
Organisation
95
Technology
109
Outsourcing
145
Future developments
161
Making it happen
175
Close
195
Glossary of Terms
199
About the Authors
203
Copyright

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About the author (2012)

Andrew Love is a multi-award-winning packaging and artwork management strategist, leader and author who has a passion for improving patient safety. Andrew spent 10 years as head of global packaging design operations at GlaxoSmithKline, the world's second largest pharmaceutical company at the time. During his time there he oversaw the transformation of the global artwork management activities into a world-class, award winning capability. Andrew is one of the founders of Be4ward which helps pharmaceutical companies and their supply base to improve patient safety and drive additional value from their product range. He now develops products for, and works with, a number of pharmaceutical and healthcare companies in achieving these aims. Andrew is a professional engineer and MBA with over 20 years of experience working for the world's largest global companies.

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