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The Globalization of Markets Controversy
The Evolution of the Globalization Concept
Global New Product Development
9 other sections not shown
adaptation Advertising Age American approach attitudes cluster analysis Columbia Journal consumer goods companies coordination corporate Cosmetics creative culture current new product differences Drugs Ernest Dichter existing brands existing products focus food companies food executives foreign global brands Global Marketing global new product global strategy globalization concept globalization of markets Harvard Business Review Harvard Business School home country idea implementation iness innovation International Advertising International Business International Marketing involved Journal of Marketing Journal of World Keegan keting major Management International Review Marketing and Media marketing mix marketing strategy markets concept Media Decisions ment multinational companies Multinational Marketing national boundary Nonfood Food Total organization overseas percent priority countries product categories product development Product Planning Rickitt Robert Saatchi and Saatchi Somkid Jatusripitak standardized structure success sumer Theodore Levitt tional toiletries trends U.S. companies U.S. consumer universal Vice President World Brands World Business world markets