Developing Major Gifts: Turning Small Donors Into Big Contributors

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Aspen Publishers, 2001 - Business & Economics - 241 pages
Describing an innovative approach to developing long-term relations with prospects and donors, senior director of major gifts Fredricks (Temple U., Philadelphia) offers fundraisers step-by-step guidance to raising large and repeat gifts. Among the aspects she discusses are judging a prospect's readi

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What Is a Major Gift?
The Essentials To Starting a Major Gifts Program
Getting in the Door

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About the author (2001)

Laura Fredricks is vice president for philanthropy at Pace University in New York City. She is the author of "Developing Major Gifts,

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