Developing Major Gifts: Turning Small Donors Into Big Contributors
Describing an innovative approach to developing long-term relations with prospects and donors, senior director of major gifts Fredricks (Temple U., Philadelphia) offers fundraisers step-by-step guidance to raising large and repeat gifts. Among the aspects she discusses are judging a prospect's readi
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What Is a Major Gift?
The Essentials To Starting a Major Gifts Program
Getting in the Door
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activities amount annual gift Appendix ask the prospect assets attach schedule benefits call the prospect CFRE charitable trust commitment cultivation Deborah direct mail/annual fund director discuss donor profile donor recognition Exhibit Experience Corps foundation fundraiser's gift acceptance policy gift opportunity gifts in kind hospital important income instance institution Internal Revenue Service investment invite involved keep leadership letter major donor major gifts fundraising Major Gifts Officer major gifts proposal major gifts prospects meet organiza organization organization's outright gift planned gift planned giving prospect know prospect research prospect tracking system prospect's interests prospects and donors received recognition reports scholarship solicitation team staff Stephens College steward stewardship suggested sure telephone calls telephone number Temple University thank tier list tion top prospects type of gift volunteers