Developing new services

Front Cover
American Marketing Association, 1984 - Business & Economics - 112 pages
0 Reviews

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Lessons for Service Firms from
9
Participant Perspectives on Developing A Climate
23
yOeveloping and Implementing New Services
44
Copyright

3 other sections not shown

Common terms and phrases

Bibliographic information