Dictionary of Social and Market Research

Front Cover
Wiley, Jul 30, 1996 - Social Science - 424 pages
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This dictionary provides an exhaustive source of definitions and explanations of terms, techniques and concepts pertaining to both the theory and practice of social and market research.

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Contents

Section 1
1
Section 2
2
Section 3
22
Section 4
28
Section 5
36
Section 6
52
Section 7
80
Section 8
83
Section 23
221
Section 24
254
Section 25
260
Section 26
267
Section 27
272
Section 28
277
Section 29
282
Section 30
293

Section 9
95
Section 10
106
Section 11
119
Section 12
137
Section 13
148
Section 14
154
Section 15
157
Section 16
167
Section 17
175
Section 18
185
Section 19
198
Section 20
200
Section 21
204
Section 22
213
Section 31
307
Section 32
327
Section 33
359
Section 34
367
Section 35
373
Section 36
392
Section 37
395
Section 38
400
Section 39
409
Section 40
414
Section 41
415
Section 42
416
Copyright

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About the author (1996)

The Author Wolfgang J. Koschnick worked as a journalist both in Germany and in the United States before he joined the Allensbach "Institut für Demoskopie", Germany’s leading survey research organization, as the head of its foreign-liaison department. Later he served as the editor-in-chief of several leading marketing, advertising and media magazines in Germany. Today he runs his own editorial services organization, the "Redaktionsbüro KOSCHNICK" and is regarded as Germany’s leading marketing, advertising and media journalist.

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