Different Thinking: Creative Strategies for Developing the Innovative Business

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Kogan Page Publishers, 2007 - Business & Economics - 198 pages
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Different Thinking presents practical tools and strategies your company can use to help you drastically increase productivity and earning power. The authors show you how you can question your strategies, create new markets, give your products a radical makeover, and invent innovative new price and profit models to give you a competitive advantage over your rivals.To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple, Virgin and easyGroup to Daimler-Chrysler, McDonald's and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.
 

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Contents

Introduction
1
plummeting and win 158 Pricing inbetween Be smart
4
strategy
9
markets
49
products
95
price
145
let others foot the bill
184
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About the author (2007)

Peter Kreuz is the owner of the Labor fuer Business Querdenken an international consulting firm dedicated to equipping leaders for a world of change. Anja Foerster is an owner and managing partner of the Labor fuer Business Querdenken. Both authors are consultants to businesses of all types and sizes on the subject of innovative business solutions.

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