Digital Strategies in the Pharmaceutical Industry
This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.
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alliances analysis analytics applications approach AstraZeneca automated become biotechnology cent ceutical channels clinical trials collaboration communication company’s complex compliance consumers cost Dako database digital strategy digital technologies drug development drug discovery DTC advertising e-business e-detailing e-health e-marketing e-prescribing electronic ePharm example Figure genetic genomics GlaxoSmithKline global groups health insurance healthcare hospitals implementation important increase increasingly innovative integration interaction Internet investment last accessed manufacturing million monitoring offer partners patients payers personalized medicine Pfizer pharma pharmaceutical companies pharmaceutical industry pharmaceutical marketing pharmaceutical value chain pharmacies pharmacists pharmaco-economic pharmacogenomic physicians portals potential prescribing promotion providers range real-time regulatory relationships sales and marketing sales force sales representatives segmented medicine solutions Source spending standards supply chain take home messages target telemedicine therapeutic treatment users value chain vendors wireless