Digital Multimedia Cross-industry Guide
Philip V. W. Dodds
Focal Press, 1995 - Business & Economics - 321 pages
* Includes advice and summaries by experts in the field on how to successfully grow with digital technology.
The computer industry's stunning advances in performance and cost reduction have created many opportunities for digital technologies to invade new and previously unrelated industries. The Digital Multimedia Cross-Industry Guide fosters an understanding of both the opportunities and the obstacles facing these industries. For each topic, experts in the field, including engineers, business development strategists and marketing experts present a survey of technology, distribution systems, competitors, partners, legal restrictions and globalization strategies. They also offer advice on how to maximize success as the world shifts from analog to precisely calculated digital media.
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