Digital Transformation: The Essentials of E-business Leadership

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KPMG/McGraw-Hill, 2000 - Computers - 134 pages
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The future of business is inextricably bound up with the Internet. Written by strategists at KPMG Consulting/Mertrius, this text provides executives with a road map for leading their companies through the transistion from business to e-business. By using interviews with those dealing with the e-business development, this book reveals the principles behind the digital transformation already underway, and why some companies succeed while others fail.

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Whos Winning at eBusiness?
FirstMover Advantages and New Business Models

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About the author (2000)

Mary pat McCarthy is Vice Chair of the Information, Communications, and Entertainment practice of KPMG LLP.

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