Dirección estratégica

Front Cover
Pearson Educación, 2006 - Business & Economics - 712 pages
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Dirección estratégica es un manual que parte de la práctica de la dirección estratégica, tal y como la entienden los investigadores y profesionales de este campo.

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About the author (2006)

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

Richard Whittington is Senior Lecturer in Marketing and Strategic Management at the University of Warwick, where he teaches on MBA, executive and doctoral programmes.

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