Direct mail fund raising: letters that work

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Direct mail fund raising: letters that work

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This is an impressive book for fund raisers. Torre and Bendixen have reproduced successful letters used by 100 nonprofit organizations, enabling readers to study the layout and artwork as well as the ... Read full review

Contents

Effective Direct Mail Strategies
1
Writing Principles That Increase Contributions
11
Fund Raisers Checklist
23
Copyright

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Common terms and phrases