Direct marketing: strategy, planning, execution

Front Cover
McGraw-Hill, 1986 - Business & Economics - 445 pages

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Contents

The Incredible Key Number The Miracle of Statistical Prqjectabillty
4
Changing a Product without Changing It Making Lemons into
19
MEDIA STRATEGY
25
Copyright

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About the author (1986)

Nash is head of TeamNash, Inc., a direct marketing consulting firm.

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