Direct response graphics: the best print and electronic direct mail marketings

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Rockport Publishers, 2000 - Design - 191 pages
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Inspiration, sourcebook, and exciting visuaL guide to the best direct response design published. Direct marketing and direct mail programs with proven response success; breakthrough work that increases customer loyalty, creative strategies, and interactive marketing, all are presented in this exciting collection of creative work.

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About the author (2000)

Cheryl Dangel Cullen operates Cullen Communications, Inc., a marketing and consulting firm. She writes for several major graphic design and marketing publications and has authored several books for Rockport. She lives in Frankfort, Illinois.

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