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advertising sales advertising-based bill bulk business directories business reply buyer's guide called card deck CD-I CD-ROM circulation Compact disks company name compiled consider consumer directories copy cost cover letter customers database designed desktop publishing direct mail directory advertising Directory Industry directory publishers disk easy edition editorial package expense floppy disk format free listing house list important invoice large number laser printer look magazine mailing list mailing package Morgan Report Morgan-Rand newsletters offer on-line order form organized outer envelope Penobscot Building perfect binding personal computer piece possible postage postage meter premium primary index professional profit promote prospects purchase questionnaire recipient reference publication renewal mailings rep firms response rate revenue ring binder root index saddle-stitched softbound space advertising standard sub-indexes subscribers subscription telephone number typical update Wilmette