Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity

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John Wiley & Sons, Jan 13, 2011 - Business & Economics - 256 pages
2 Reviews
A 5-part process that will transform your organization — oryour career — into a non-stop creativity juggernaut

We live in an era when business cycles are measured in months,not years. The only way to sustain long term innovation and growthis through creativity-at all levels of an organization.Disciplined Dreaming shows you how to create profitable newideas, empower all your employees to be creative, and sustain yourcompetitive advantage over the long term. Linkner distills hisyears of experience in business and jazz — as well ashundreds of interviews with CEOs, entrepreneurs, and artists— into a 5-step process that will make creativity easy foryou and your organization. The methodology is simple, backed byproven results.

  • Empowers individuals, teams, and organizations to meetcreative challenges posed by the marketplace
  • Turns the mystery of creativity into a simple-to-useprocess
  • Shows how creativity can be used for everything frominnovative, game-shifting breakthroughs to incremental advances anddaily improvements to business processes
  • Offers dozens of practical exercises, thought-starters,workouts to grow "creative muscles," and case studies

Disciplined Dreaming shows even the stuffiest corporatebureaucracies how to cultivate creativity in order to become morecompetitive in today's shifting marketplace.

•       #4 New YorkTimes Best Seller (Advice, How-To and Miscellaneous)

•       #8 NewYork Times Best Seller (Hardcover Business)

•       #2 Wall StreetJournal Best Seller (Hardcover Business)

•       #9 Wall StreetJournal Best Seller (Hardcover Nonfiction)

•       #9 WashingtonPost Best Seller (Hardcover Nonfiction)

•       #1 USAToday Best Seller (Money)

•       #10Entertainment Weekly Best Seller (HardcoverNonfiction)

•       #10 PublishersWeekly Bestseller (Hardcover Nonfiction)

 

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LibraryThing Review

User Review  - Darwa - LibraryThing

Excellent book. I heard the author speak at Brand Camp and this is the first book I received at the event that I read. Every Marketing professional should read this book and also print posters and ... Read full review

Disciplined Dreaming: A Proven System To Drive Breakthrough Creativity

User Review  - Book Verdict

Linkner, founder and CEO of ePrize, one of the top online interactive promotions companies, outlines why businesses need to stay creative to stay competitive. After noticing that businesses have work ... Read full review

Contents

Introduction
1
The Case for Creativity
7
Your System for Creativity
19
Defining the Creativity Challenge
41
Driving Curiosity and Awareness
59
Gaining the Keys to a Creative Mind and Culture
81
Preparing Your Environment to Promote Creative
109
Discovering the Ways of Creativity
125
Powerful Techniques
163
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About the author (2011)

Josh Linkner is founder and chairman of ePrize, a dominant player in the promotions industry serving 74 of the top 100 brands. He is a four-time entrepreneur, venture capitalist, accomplished jazz musician, and highly sought-after keynote speaker. He has won several business, technology, and design awards, including the Ernst & Young Entrepreneur of the Year Award, Crain's 40 under 40, Automation Alley's CEO of the Year, and the Detroit Executive of the Year.
For more information, please visit www.joshlinkner.com

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