Hollandser dan Kaas: De geschiedenis van Frau Antje

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Amsterdam University Press, Jan 14, 2009 - Advertising - 80 pages
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Invented as a marketing tool for cheese commercials 1960's Germany, Frau Antje soon became the symbol of Dutch culture. Even in Holland Frau Antje is gaining fame. In this book Sophie Elpers tells the history of this 'cheese girl' and puts her in a social context. This title is available in the OAPEN Library - http://www.oapen.org.
 

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Contents

Inleiding
7
1 Het Nederlands Zuivelbureau en de kaasmeisjes
13
2 Frau Antje als vrouw
21
3 Volkscultuur en folklorisme
33
4Een symbool voor Nederland
49
Bibliografie
75
Illustratieverantwoording
78
Over de auteur en Dankwoord
79
Copyright

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About the author (2009)

Sophie Elpers is a researcher at the Meertens Instituut in the Netherlands.

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