Diversity in the fundraising profession

Front Cover
Examining the distinctions of diversity from within the fundraising profession or exploring strategies to enhance diversity in the nonprofit sector, this volume participates in the ongoing discussion on the opportunities and obligations for fundraising practitioners to incorporate culture and tradition in their practice. Chapters examine prospect research, cultivation, and solicitation practice; communication strategies in the workplace; the importance of diversity in philanthropic boards; inclusiveness in the mission and work of nonprofit organizations; and the evolution of current gay and lesbian issues as well as the cultural sensitizing that needs to occur in order to develop successful donor relationships. Acknowledging the challenge for increased quantifiable data on diversity and promoting continued dialogue, this book is a valuable addition to the literature in the fundraising field.

This is the 34th issue of the Jossey-Bass series New Directions for Philanthropic Fundraising.

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Editors Notes
Looking at life through rainbowcolored glasses
Using a communication perspective to manage diversity in

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Common terms and phrases

About the author (2002)

Janice Gow Pettey, CFRE, MNM, is the Principal of J.G. Pettey & Associates, a consulting firm serving foundations and nonprofits. She is a frequent speaker on the topics of diversity and ethics and has presented to over fifty organizations nationally and internationally. She is the author of the award-winning book, Cultivating Diversity in Fundraising (Wiley). Her lengthy nonprofit career also includes work with the American Red Cross, United Way, YMCA, and the San Francisco Chamber of Commerce. Janice is also an adjunct professor at the University of San Francisco where she has taught courses in fundraising and strategic planning for many years. Sheis the current chair of the Association of Fundraising Professionals (AFP)International Ethics Committee and has served on the committee for seven years.