Do Campaigns Matter?

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SAGE, Jun 18, 1996 - Political Science - 178 pages
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A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes.
 

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Contents

Campaigns and Elections
1
Evidence Against Campaign Effects
21
A Model of Campaign Effects
45
Nominating Conventions
69
The Effect of Debates
98
Campaigns National Conditions and U S Presidential Elections
125
The Role of Campaigns in U S Presidential Elections
153
Calculating Aggregate Candidate Support
159
Alternative Models
165
Index
174
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