Doing Business in Emerging Markets: Entry and Negotiation Strategies
Why should businesses be interested in emerging markets? Which markets offer the best opportunities? Providing strategies to help business people enter, negotiate and manage relationships in emerging markets, Doing Business in Emerging Markets is written as a practical text for a postgraduate and MBA courses in International Marketing and International Business. Doing Business in Emerging Markets explains; why firms should be interested in emerging markets; discusses the advances in information technology that have an impact on international business; considers methods for deciding which entry strategy is best for new markets; examines how firms can manage relationships with governments, and suppliers; and provides advice on how to select foreign distributors and freight forwarders.
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Why Look at Emerging Economies?
Internationalization as a Business Strategy
Export Marketing and Sourcing in Emerging Economies
Entry Strategies for Emerging Markets
Developing and Managing Relationships in Emerging
Negotiation Process and Strategies
Emerging Markets of Asia
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