Doing Psychology Experiments

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Brooks/Cole Publishing Company, 1996 - Psychology - 330 pages
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Doing Psychology Experiments, Fourth Edition enables students - even students with no experimental background - to design, execute, interpret, and report simple psychological experiments. The conversational writing style guides students through the process in an easy-to-follow, step-by-step manner. Decision-making aspects of research are emphasized, and the logic behind the research procedures is fully explained. This new edition features the latest changes in ethics principles, information about recent legislation on animal experimentation, full incorporation of new APA style guidelines, a discussion on how to give effective conference presentations and poster sessions, a detailed section on the development and use of surveys, and a reordering of material for greater understanding.

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Contents

Quantitative versus Qualitative Designs
31
Vicarious Observation
47
Summary
60
Copyright

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About the author (1996)

David W. Martin is professor and head of the Department of Psychology at North Carolina State University. Previously he was professor and department head at New Mexico State University. He has a bachelor's degree from Hanover College, where he majored in psychology and physics. He also has a master's degree and Ph.D. from The Ohio State University, where he majored in engineering psychology. His teaching interests include experimental methods, introductory psychology, human performance, and attention. He has won teaching awards at both NC State and NMSU. Dr. Martin has published in a number of research journals in the areas of attention, decision making, and memory. He is a member of the American Psychological Association, American Psychological Society, Human Factors and Ergonomics Society, and Psychonomic Society. He has also served as president of the Rocky Mountain Psychological Association. In his leisure hours, Dr. Martin enjoys running, scuba diving, singing, and playing at the beach with his two young sons. For 12 years he raced dirt-track stockcars and was known as "Dangerous David, the Racing Professor".

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