Doing What Matters: How to Get Results That Make a Difference - The Revolutionary Old-School Approach
Three Rivers Press, 2010 - Business & Economics - 318 pages
When Warren Buffett was asked why the Gillette board of directors chose Jim Kilts to be CEO, he said, “Jim made as much sense in terms of talking about business as anybody I've ever talked to. If you listen to Jim analyze a business situation you get absolutely no baloney. And, frankly, finding someone like that is a rarity.”
There is only one CEO in recent times who has faced—and succeeded at—the extraordinary challenges of leading three major companies—Gillette, Nabisco, and Kraft—into prosperous futures by doing what matters on the fundamentals.
That CEO is Jim Kilts. In this vivid first-person account he reveals his system for success that is both cutting-edge and back-to-basics. Doing What Matters—the action plan for identifying and tackling what's important and ignoring the rest—is the key to winning in a warp-speed world where the need for revolutionary speed and decisiveness increases by the day.
Kilts illustrates his ideas with colorful stories, such as “that little red razor.” A new product idea he proposed early on at Gillette, it was initially shelved because “everyone knew you couldn't sell a red razor,” but went on to become one of Gillette's biggest marketing successes ever.
Jim Kilts's focus on both business fundamentals and personal attributes provides the “complete package,” showing how to get results that make a difference through:
• Intellectual integrity: The ability to face the unvarnished truth about yourself and your business and using what you see as the basis for action.
• Generating emotional engagement and enthusiasm: Using the force of your personality and ideas to infuse people and an entire organization with a sense of purpose and mission.
• Action: Gillette, with just five product lines, had over 20,000 SKUs. After studying the issue for over two years, there were still 20,000. How Kilts got Gillette off the dime to pare down the number to 7,000 almost overnight is an astonishing example of getting the rubber to meet the road—with enormous benefits to the business.
• Understanding the right things through an overarching concept to frame and filter issues: For Jim Kilts it was Total Brand Value, the framework he used in the consumer products industry for achieving better, faster, and more complete results than the competition.
Whether you're CEO of a multibillion-dollar global company, the brand manager for a product, an entrepreneur starting a small business, or just beginning a career,Doing What Matters provides the practical ideas that get results—ranging from a day one action plan for starting a new job to a chorus of cheers and support to a program of total innovation that involves everyone in changes from small to “big bang.”
From the Hardcover edition.
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LibraryThing ReviewUser Review - Sandydog1 - www.librarything.com
Somewhat encyclopedic, for a business book. There are a ton of anecdotes and stories, covering a wide range of management and leadership topics. It's a good book for those interested in consumer goods ... Read full review
INTRODUCTION I Think Youre Going to Get Fired
FUNDAMENTALS HTTITUDES AND PEOPLE MATTER
Ignoring What MattersEnter the Circle of Doom
THE FUTURE MATTERS
Thinking for the Long Term Matters
D0ING THE RIGHT THINGS MATTERS
Learning MattersReflections on a Career
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achieve action advertising analysts antiperspirants approach assessment battery Blades & Razors blades and razors Boston career challenge Circle of Doom company’s competitive competitors costs customers Dave Rickard decisions DiGiorno direct reports Duracell earnings efforts executive focus Foods function Gillette board Gillette Company Gillette's global growth important improved increased initial innovation investment investors issues John Manfredi Kilts knew Kraft leader Mach3 Turbo market share matters ment merger Mike Mike Miles million months Nabisco and Gillette off-site meeting operating Oral-B organization pany percent performance Personal Peter Klein position Procter & Gamble profit quarterly priorities Razors Business Unit reality red razor RJR Nabisco sector shaving system SKUs someone spending strategic plan success sumer targets things tion toothbrushes Total Brand Value trade loading turnaround versus Wall Street Warren Buffett