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addressed amount appeal appreciate attention attitude bill business house business letter Chapter cigars collection letters complaint correspondence cost course credit and collection Dear Sir debtor definite detail effect enclosed example expression fact feel firm forcing bid freight Gentlemen give handling Havana home office important individual inquiry interest invoice Kalamazoo KALAMAZOO STOVE COMPANY language letter writing letterhead mail order manager matter ment merchandise merely method mind multigraphed ness order blank organization paragraphs payment possible present problem profit progressive houses prompt prospects purchasing reader received reply request return mail rienced sales letters selling sent sentences shipment Shredded Wheat Silk Stockings Sincerely situation statement stove suggestion sure telegram tion tone truly vidual words written York City