Doing Business in Asia, 21 Maps & Index: The Complete Guide

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Wiley, Jun 15, 1995 - Business & Economics - 621 pages
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For American businesses of all types and sizes, Asia has become an important new source of labour, materials and markets. The success or failure of such ventures in Asia largely depend on the degree to which executives understand the widely differing cultures and sensiblities of the countries in which they do business. The author provides information on the geography, history, economy and political structure of 20 Asian countries including India, Sri Lanka, China, Hong Kong, Taiwan, North and South Korea, Burma, the Philippines, Singapore, Vietnam and Japan. In each instance she explains why people of a particular country conduct business or socialise the way they do, and provides guidelines for dealing with such matters as meetings, negotiations, and prevailing dress codes, understanding body language, humour and social customs.

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Doing business in Asia: the complete guide

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Dunung, president of her own international development and training firm, offers yet another addition to the rapidly growing "Doing Business in..." genre that compares favorably with other works ... Read full review



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About the author (1995)

Dunung is president of D&S International Enterprises, Inc. She was born in India and educated in the United States.

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