Doing Business in Emerging Markets: Entry and Negotiation StrategiesDoing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets. |
Other editions - View all
Doing Business in Emerging Markets S Tamer Cavusgil,Pervez N Ghauri,Leigh Anne Liu Limited preview - 2021 |
Doing Business in Emerging Markets S Tamer Cavusgil,Pervez N Ghauri,Leigh Anne Liu No preview available - 2021 |
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agreement American Argentina Asia Asian billion Brazil buyer capital China Coca-Cola communication competitive consider contract countertrade Country commercial guide cultural customers Czech Czech Republic Department of Commerce developing countries direct investment distributor domestic Eastern Europe emerging economies emerging markets entry mode evaluating example Exhibit expatriate expected export factors foreign companies Foreign Direct Investment foreign firms foreign investment foreign market foreign partner freight forwarder Ghauri global growth rate Hungary important increasing India Indonesia industry infrastructure international marketer internationalization investors involved issues Japan joint ventures licensing Malaysia manufacturing ment Mexico needs negotiation process operations parties plans Poland political population potential problems projects relationships risk Russia sector Singapore SOURCE South Africa South Korea supplier target market telecommunications Thailand tion trade Turkey U.S. Commercial Service U.S. Department United Western companies Western firms Western managers World Bank