Dominators, Cynics, and Wallflowers: Practical Strategies for Moderating Meaningful Focus Groups

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Paramount Market Publishing, 2007 - Business & Economics - 132 pages
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About the author (2007)

Bob Kahle is a sociologist and qualitative research expert who conducts focus groups and individual depth interviews in person at facilities nationwide (and virtually) to uncover critical input from customers, suppliers, and thought leaders. Bob has worked for Fortune 50 manufacturers and service providers, as well as non-proft and governmental organizations tackling tough social problems. With more than 20 years of research experiences, Bob has moderated thousands of focus groups, trained aspiring moderators, and conducted intensive workshops for qualitative researchers.

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