Don't Get Duped: A Consumer's Guide to Health and Fitness

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Prometheus Books, Oct 7, 2013 - Reference
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In the health and fitness industry truth is a scarce commodity, charges Dr. Larry M. Forness. American consumers, exposed to a daily barrage of hype and misinformation about all the products and services that claim to make them healthier and more attractive, annually spend forty billion dollars needlessly on a cornucopia of vitamins, minerals, herbal supplements, ergogenic aids, fitness equipment, and alternative healthcare treatments. In this "survival manual," Forness's goal is to teach consumers the critical tools to make them more knowledgeable about these questionable items.


The topics covered include the real meaning of ˘scientifically proven," methods for quantitatively analyzing such claims as "more energy" and "improved strength," alternative healthcare treatments vs. hard science, fad diets, aging remedies, abuse of the labels "certified" and "licensed," plus an extremely useful glossary explaining commonly used marketing terms. To reinforce his message, Forness has originated the "Bozo du Jour Award," bestowed on various individuals, groups, or companies that have created or participated in misleading advertising, or have done something that could harm consumers.


Before you begin yet another weight loss or fitness program or buy the next healthcare product, you owe it to yourself to read what Dr. Forness has to say.
 

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Don't get duped!: a consumer's guide to health and fitness

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Most of us believe that we are savvy to advertising sleight-of-hand, yet the sales of herbal supplements, magnetized accessories, anti-aging nostrums, and weight-loss systems continue to grow ... Read full review

Contents

01pdf
19
02pdf
45
03pdf
67
04pdf
81
05pdf
113
06pdf
141
07pdf
169
08pdf
187
12pdf
259
13pdf
285
14pdf
307
15Appendix Apdf
311
16Appendix Bpdf
317
17Glossarypdf
323
18Bibliographypdf
341
19Indexpdf
351

09pdf
209
10pdf
227
11pdf
245
20 About Authorpdf
357
Copyright

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About the author (2013)

Dr. Larry M. Forness is the founder of the National Center for Sports Medicine and is currently Adjunct Professor of Public Health at American Military University.

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