Don't Mess with the Press: How to Write, Produce and Report Quality Television News

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iUniverse, Sep 1, 2003 - Business & Economics - 232 pages
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What they are saying about Don't Mess with the Press:

"Tony Seton's Don't Mess with the Press is instructive and delightful. Both the beginner who is already on her way and the veteran broadcaster who thinks he has all the answers should read it. It is a must for any journalist interested in more than wardrobe, hairspray and salary. The glossary is worth the price of the book."
-Doug White, WJAR Anchor

"Superb!"
-Tim O'Brien, ABC/CNN Correspondent

"At some point-often in despair or a heavy sweat-every journalist exclaims: Why didn't someone tell me that? Tony Seton's years of experience provide a collection of such moments of enlightenment for aspiring and perspiring broadcasters.
-Charles Bierbauer, ABC/CNN Correspondent

"Anyone who wants to know what the increasingly disreputable TV news business could be ought to read this book, because it's written by a guy who helped make it what it once was."
-Greg Dobbs, ABC Producer/Correspondent

Don't Mess with the Press "provides a great understanding of both the philosophical underpinning of news as well as the nuts and bolts of producing a newscast. I also think that this would be a wonderful book for young people entering the field of broadcast journalism."
-J-school professor

"This is an extraordinarily entertaining book, riddled with anecdotes to tickle the funny-bones of those who have devoted their careers to the fascinating, often thrilling, world of television news. [It's greater value, however, may be for those who haven't but are interested in giving broadcast journalism a try.] This book is essential reading for the would-be television journalist, told by one who has done it all. Like so much of Tony's work that we so valued at ABC News, this is a tour de force."
-Tim O'Brien, ABC/CNN Correspondent

 

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Contents

IGathering the News
1
Staying Current
10
Staged News
20
Field Producer
41
The Technical Side
56
IIProducing the News
67
The Bank
93
Tone
99
The Linda Ellerbee Story
145
The Midday News
147
The Morning News
148
News Briefs
150
LongForm News Reporting
151
Making Mistakes
153
Setons Law
154
IVManaging The News Operation
156

On Camera
105
Writing
111
Delivery
124
Anchors
126
Selecting Anchors
128
Sharing Time
129
The Barbara Walters Story
131
Weather
133
Sports
135
Formatting the News
137
The Early Evening News Hour
138
The Third Early Evening News HalfHour
143
The Late Evening News
144
The Television News Business
157
Revolutions
158
Baseline Performance
160
Orientation
161
Bare Bones
162
Error Checking
163
Website
164
News Promotion
165
Criticism
167
Ratings
168
Marketing Quality Television News
169
VAppendix
173
Copyright

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