Donor Focused Strategies for Annual Giving

Front Cover
Jones & Bartlett Learning, 2003 - Education - 287 pages
Whether you're just beginning an annual giving program, or trying to improve an existing one, this is the one book you must have. With Donor Focused Strategies for Annual Giving, you'll take a fresh look at annual giving from the donor's perspective, which will enable you to better match donor interests to your organization's needs. Most important, you'll learn how to implement a significant new model--the annual integrated development program--today's most donor-sensitive, effective fund raising strategy for the long term.
 

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Karla cuts to the quick. This must have "relationship based and donor centered" text can introduce the new fundraiser or refocus the most seasoned to their role in an 'annual integrated development process'.

Contents

A Multidimensional Activity
31
Steps 1 and 2 in
47
Chapter 4Building a Constituent Base by Focusing on Donors Wants Needs
67
Step 4 in
103
Examples of Annual Giving Cases
119
Annual Giving Objectives
145
Steps 5 and 6 in
183
Select Appropriate
192
Impersonal Solicitation Strategies
202
Participation Strategies
209
Step 7 in the Annual
225
Steps 8 through 11 in the Annual Integrated
247
Implement
265
Bibliography
279
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