Donor Focused Strategies for Annual Giving
Whether you're just beginning an annual giving program, or trying to improve an existing one, this is the one book you must have. With Donor Focused Strategies for Annual Giving, you'll take a fresh look at annual giving from the donor's perspective, which will enable you to better match donor interests to your organization's needs. Most important, you'll learn how to implement a significant new model--the annual integrated development program--today's most donor-sensitive, effective fund raising strategy for the long term.
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Karla cuts to the quick. This must have "relationship based and donor centered" text can introduce the new fundraiser or refocus the most seasoned to their role in an 'annual integrated development process'.
A Multidimensional Activity
Steps 1 and 2 in
Chapter 4Building a Constituent Base by Focusing on Donors Wants Needs
Step 4 in
Examples of Annual Giving Cases
Annual Giving Objectives
Steps 5 and 6 in