Down to Business: The First 10 Steps to Entrepreneurship for Women

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Penguin, Sep 1, 2009 - Business & Economics - 256 pages
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A bulletproof, step-by-step plan for turning your business brainstorm into a money-making reality

At age fifty-two , after years of working her way up the corporate ladder, Clara Villarosa found herself out of a job. But she didn't let that get her down. Instead, she put her gifts to the test and started her own business, which became one of the country's best-known independent specialty bookstores-The Hue- Man Bookstore. Now, twenty years and two successful stores later, Clara is a highly sought-after business coach and expert in the industry.

Down to Business expands on Villarosa's proven "First 10 Steps to Entrepreneurship for Women" to offer women everywhere a targeted plan to help them launch the small business of their dreams. This book includes advice on:

?How to develop realistic business ideas by researching the industry

?Analyzing a competitor's marketing approach and attracting your ideal customer

? Accumulating the start-up funds you need, from recruiting investors to using loans wisely

?Scouting the ideal location

? Creating a sound business plan-and beyond-with a simple, step-by-step strategy

Packed with stories of businesswomen at all stages of the game-from a beer connoisseur-turned-brewer to an avid reader-turned-literary agent-Villarosa brings together inspiring, real-life stories with her award-winning business savvy. Encouraging and empowering, Down to Business will get you motivated to dust off your dream and get your plan into action.
 

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Contents

ARE YOU READY TO BE AN ENTREPRENEUR?
DEFINE AND REFINE YOUR BUSINESS IDEA
ALTERNATIVE PATHS TO ENTREPRENEURSHIP
ONLINE BUSINESS
HOW MUCH DO YOU WANT FOR THAT?
COVER YOUR ASSETS
YOUR FIRST SUPERHERO
CALL IN YOUR SECOND SUPERHERO
WHO WILL BE BUYING WHAT YOURE SELLING?
IDENTIFYING CUSTOMERS
MARKETPLACE TRENDS AND THEIR INFLUENCE ON YOUR BUSINESS
CONDUCTING RESEARCH
WHATS IN A NAME?
ADVERTISING PAY TO PLAY
OTHER INGREDIENTS OF YOUR MARKETING MIX
PROMOTION THE INDIRECT APPROACH TO GETTING ATTENTION

BUYING VERSUS LEASING
GENERATING A LEDGER AND ANALYZING A CASH FLOW STATEMENT
SHOW ME THE MONEY
YOUR THIRD SUPERHERO
HOMEBASED
COMMERCIAL SPACE
MALLS AND SHOPPING CENTERS
BUSINESS INCUBATORS AND BUSINESS CENTERS
POINTS TO CONSIDER WHEN YOU BEGIN NEGOTIATING THE LEASE
PURCHASING A FACILITY
YOUR NEXT SUPERHERO
ANNOUNCE YOUR NEW BUSINESS WITH A PRESS RELEASE
ENTICE YOUR AUDIENCE
ASSESSING YOUR STAFFING NEEDS
FINDING EMPLOYEES
THE INTERVIEW
YOURE HIRED
WHOS THE BOSS?
YOURE FIRED
WRITING A BUSINESS PLAN
WHAT IS A BUSINESS PLAN?
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About the author (2009)

Clara Villarosa opened the Hue-Man Experience Bookstore in Denver more than two decades ago and later opened a second, enormously successful branch in New York. A business coach, she has led workshops for dozens of clients, including JPMorgan Chase. The recipient of more than thirty awards, including National Minority Entrepreneur of the Year, she lives in Harlem.

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