Dragon Spirit: How to Self-Market Your Dream

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Newmarket Press, 2004 - Business & Economics - 192 pages
The second book in the highly acclaimed Zentrepreneur Guide series encourages and inspires readers to realize their dreams, and offers strategies for success. If you ignore the dragon it will eat you. If you try to confront the dragon it will overpower you. If you ride the dragon you will take advantage of its might and power.Chinese proverb Weaving together timeless philosophies with state-of-the-art insights, authors Rubin and Gold urge readers to harness the "dragon spirit" within to successfully launch their dream. With their trademark wit and passion, they address the realities of today's marketplace, and detail how to: Remove toxic blocking beliefs Persevere with discipline Maintain faith in the face of "dream killers" Create a recognizable visual identity Build buzz Work to give back to the community Enjoy the journey.

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Dragon Spirit: How to Self-Market Your Dream--A Zentrepreneur's Guide

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In the company The Republic of Tea, employees are"ministers" and its tea-buying customers are"citizens." Ministers Rubin and Gold (chairman and COO, respectively) bring the same quirky perspective to ... Read full review

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About the author (2004)

Ron Rubin is professor of political science at Borough of Manhattan Community College. He is the author of several books.

Stuart Avery Gold is an author, future finder, and both imagineers and champion of imagineers. The former chief operating officer of The Republic of Tea, Gold is recognized as one of the innovative gurus behind the company's unique brand building, marketing, and product development strategies. Gold is co-author of the widely acclaimed Zentrepreneur series, including Success at Life, Dragon Spirit, and Tiger Heart, Tiger Mind. Gold regularly shares his success strategies as a consultant to entrepreneurs and corporations, and in speaking engagements at universities and Fortune 500 companies. He is based in Boca Raton, Florida, and can be reached at the website www.pingthebook.com.

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