Dragons' Den: Success from Pitch to Profit

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Learn how to be a success from the business lessons of the Dragons and the financial advice of Evan Davis. Britain's best loved business brains —Duncan Bannatyne, Deborah Meaden, Peter Jones, Theo Paphitis, and Richard Farleigh along with economics expert Evan Davis—divulge the secrets of their success in this essential read. Joining them is James Caan, the new Dragon who will be part of the team in the new season of the television show. James is a multi-millionaire businessman and entrepreneur. Dragons' Den is packed with advice, whether you want to perfect your pitching skills, develop an idea or make more money. The Dragons will look at what's become of the entrepreneurs who entered the Dragons' Den. Some went away emptyhanded but have since become successful. Others won the backing of the Dragons but failed to make their dream come true. The Dragons will show you what should have been done, what should have happened next, and how you too could win their backing and become a business success. This is much more than a TV series companion. It is a solid business read with never-before-heard advice and experiences from the Dragons own business ventures. At last, we'll find out how they became millionaires and their rules for success. This is a unique, accessible ,and useful business read straight from the Dragons' Den.

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About the author (2007)

Deborah Meaden launched her own glass and ceramics export company straight out of business college. Duncan Bannatyne began by trading in cars, but it was with an ice cream van that he changed the course of his life. Peter Jones' entrepreneurial journey started at the age of 16, when he founded a tennis academy. Theo Paphitis has turned Ryman, Contessa, La Senza and Partners the Stationers into successful and profitable retail businesses. James Caan's business interests are consultancy and outsourcing. Richard Farleigh has possibly invested in more new UK companies than any other British investor. Evan Davis is an economist and journalist.

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