Dream Design Surf
DREAM DESIGN SURF - How to design new ventures for rapid growth, lower risk and global impact. Starting new ventures is risky, there is uncertainty, all kinds of things do not go according to plan. Many new businesses fail. This book is a must read for all those who are starting new businesses in science or technology. Introducing a practical "design" approach to creating new ventures, this book shows you how to move rapidly and with lower risk from idea to high impact global business.
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already ARM Holdings Plc BeachBum Biotech Boots the Chemist brand Brazil build business model business plan capability capital commercialise compelling winning concept compelling winning proposition consumer corporate create criteria deliver Deloitte Fast 500 diversify DREAM BIG drug engage entrepreneur entrepreneurship established a compelling external innovation fixed costs flexible going happens idea identifying Ifyou industries intellectual property investment iPhone knowledge asset lean organisational model leverage LinkedIn London Business School look lower risk manufacturing Marcelo NineSigma ofthe Olestra outsourced Oxford Advanced Surfaces Oxford Pharmascience partner patents pharmaceutical companies portfolio potential problem product development retail risky Roman Abramovich route to market scalable selling Silicon Valley Skype spend stage stage-gated start-up started Steve Jobs success SuperFoods SURFBOARD surfers surfing talk tangible assets technology risk test market things unique selling proposition validated ventures wave