Drive a Modest Car & 16 Other Keys to Small Business Success

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Nolo, 2002 - Business & Economics - 350 pages
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Nearly 50% of new businesses fail in the first year, while 80% fail in the first five. So what does it take to run a continually successful enterprise for thirty years? Nobody can answer that question better than Ralph Warner, co-founder of NOLO, publisher, and author of may books. Warner distills the essence of the business philosophy that has sustained him (and his company) for over thirty years in this inspiring book. Topics include: Don't work long hours; Choose a business you care about; Develop a knowledge edge; Market, don't advertise; Target your customers; React quickly to bad news...and many more.

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About the author (2002)

Warner is the publisher and cofounder of Nolo Press. Deciding to make a career out of working to provide better legal services, he helped found what is now known as the self-help law movement.

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