Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures: Easyread Super Large 20pt Edition

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ReadHowYouWant.com, Feb 18, 2009 - Business & Economics - 556 pages
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Contents

What It Takes to Drive Growth
1
Leading Innovation
47
Cultivating the Culture
106
Fortifying the Idea Factory
164
Mining the Future
214
Filling the Idea Funnel
263
Producing Powerful Products
314
Generating Growth Strategies
348
Taking Action in Your Firm
430
Acknowledgments
443
Source Notes and Resources for Further Study
446
About the Author
475
About BerrettKoehler Publishers
478
Be Connected
481
Index
483
Copyright

Selling New Ideas
385

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