Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures: Easyread Super Large 18pt Edition

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ReadHowYouWant.com, Feb 18, 2009 - Business & Economics - 464 pages
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Contents

What It Takes to Drive Growth
1
Leading Innovation
40
Cultivating the Culture
88
Fortifying the Idea Factory
135
Mining the Future
177
Filling the Idea Funnel
217
Producing Powerful Products
259
Generating Growth Strategies
287
Taking Action in Your Firm
355
Acknowledgments
367
Source Notes and Resources for Further Study
370
About the Author
393
About BerrettKoehler Publishers
395
Be Connected
397
Index
399
Copyright

Selling New Ideas
317

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