Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures: Easyread Edition

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ReadHowYouWant.com, Feb 18, 2009 - Business & Economics - 348 pages
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Contents

What It Takes to Drive Growth
1
Leading Innovation
30
Cultivating the Culture
65
Fortifying the Idea Factory
100
Mining the Future
131
Filling the Idea Funnel
161
Producing Powerful Products
191
Generating Growth Strategies
211
Taking Action in Your Firm
260
Acknowledgments
269
Source Notes and Resources for Further Study
271
About the Author
288
About BerrettKoehler Publishers
290
Be Connected
292
Index
295
Copyright

Selling New Ideas
233

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