Driving Growth Through Innovation: How Leading Firms are Transforming Their Futures
Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate."--Jacket.
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What It Takes to Drive Growth
21st Century Innovation
Creating the Culture
Empowering the Idea Management Process
Mining the Future
Fortifying the Idea Factory
Producing Powerful Products
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