Driving Growth Through Innovation: How Leading Firms are Transforming Their Futures

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Berrett-Koehler Publishers, 2002 - Business & Economics - 242 pages
For many companies, mastering "innovation" is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation process that is right for your company or business unit. You'll enjoy the stories and gain valuable insights from Tucker's study of firms that have launched successful innovation initiatives. And you will avoid their mistakes while benefiting from their best practices.

You'll learn how to:

Cultivate a culture that makes innovation everybody's responsibility and unleashes bottled-up potential for change
"Mine" the future and seize new opportunities to deliver superior solutions to customers
Establish an "idea management" system so good ideas don't get lost--or show up in the hands of your competitors
Fortify your firm's "idea factory" to increase the speed to market of new products, services, process improvements, and business models
Lead an innovation initiative and build buy-in with senior management

This second edition has been completely revised and updated throughout. It includes a new Innovation Self-Assessment Instrument, so you can evaluate current culture and practices in an objective way, and a discussion of the newly emerging position of chief innovation officer.
 

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Contents

What It Takes to Drive Growth
1
21st Century Innovation
13
Leading Innovation
37
Creating the Culture
57
Empowering the Idea Management Process
79
Mining the Future
103
Fortifying the Idea Factory
123
Producing Powerful Products
143
Generating Growth Strategies
163
Selling New Ideas
175
Taking Action in Your Firm
195
Acknowledgments
203
Source Notes and Resources
205
Index
219
About the Author
237
Copyright

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About the author (2002)

Robert B. Tucker is president of the Innovation Resource, an executive training and consulting firm. The author of six books, including the bestselling Managing the Future: 10 Driving Forces of Change, Tucker is a highly sought-after speaker and leadership coach. His clients include Nokia, IBM, American Express, AIG, Satyam, Nestle and many others. For more information, visit www.innovationresource.com

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