Driving Growth Through Innovation: How Leading Firms are Transforming Their Futures

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Berrett-Koehler Publishers, 2002 - Business & Economics - 242 pages
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Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate."--Jacket.
 

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Contents

What It Takes to Drive Growth
1
21st Century Innovation
13
Leading Innovation
37
Creating the Culture
57
Empowering the Idea Management Process
79
Mining the Future
103
Fortifying the Idea Factory
123
Producing Powerful Products
143
Generating Growth Strategies
163
Selling New Ideas
175
Taking Action in Your Firm
195
Acknowledgments
203
Source Notes and Resources
205
Index
219
About the Author
237
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