Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures: Easyread Large Bold Edition

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ReadHowYouWant.com, Feb 18, 2009 - Business & Economics - 392 pages
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Contents

What It Takes to Drive Growth
1
Leading Innovation
33
Cultivating the Culture
72
Fortifying the Idea Factory
112
Mining the Future
146
Filling the Idea Funnel
179
Producing Powerful Products
213
Generating Growth Strategies
236
Taking Action in Your Firm
291
Acknowledgments
301
Source Notes and Resources for Further Study
304
About the Author
324
About BerrettKoehler Publishers
326
Be Connected
328
Index
331
Copyright

Selling New Ideas
261

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