Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures

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Berrett-Koehler Publishers, Mar 17, 2008 - Business & Economics - 240 pages
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For many companies, mastering “innovation” is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation process that is right for your company or business unit. You'll enjoy the stories and gain valuable insights from Tucker's study of firms that have launched successful innovation initiatives. And you will avoid their mistakes while benefiting from their best practices.

You'll learn how to:

Cultivate a culture that makes innovation everybody's responsibility and unleashes bottled-up potential for change
“Mine” the future and seize new opportunities to deliver superior solutions to customers
Establish an “idea management” system so good ideas don't get lost—or show up in the hands of your competitors
Fortify your firm's “idea factory” to increase the speed to market of new products, services, process improvements, and business models
Lead an innovation initiative and build buy-in with senior management

This second edition has been completely revised and updated throughout. It includes a new Innovation Self-Assessment Instrument, so you can evaluate current culture and practices in an objective way, and a discussion of the newly emerging position of chief innovation officer.
 

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Contents

Introduction
1
1 What It Takes to Drive Growth
13
2 Leading Innovation
33
3 Cultivating the Culture
55
4 Fortifying the Idea Factory
77
5 Mining the Future
97
6 Filling the Idea Funnel
117
7 Producing Powerful Products
137
8 Generating Growth Strategies
151
9 Selling New Ideas
165
10 Taking Action in Your Firm
183
Acknowledgments
189
Source Notes and Resources for Further Study
191
Index
203
About the Author
223
Copyright

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About the author (2008)

Robert B. Tucker is president of the Innovation Resource, an executive training and consulting firm. The author of six books, including the bestselling Managing the Future: 10 Driving Forces of Change, Tucker is a highly sought-after speaker and leadership coach. His clients include Nokia, IBM, American Express, AIG, Satyam, Nestle and many others. For more information, visit www.innovationresource.com

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