Driving from Japan: Japanese Cars in America

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McFarland, Feb 7, 2007 - Transportation - 320 pages
This study chronicles the success of the Japanese car in America. Starting with Japan’s first gasoline-powered car, the Takuri, it examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in the late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing. Toyota, Honda, Datsun (Nissan), Mazda, Subaru, Isuzu, and Mitsubishi are profiled individually from their origins through the present. An examination follows of the forced cooperation between American and Japanese manufacturers, the present state of the industry in America, and the possible future of this union, most importantly in the race for a more environmentally-sound vehicle.
 

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Contents

Introduction
1
America Builds an Industry
5
Americas WideOpen Market
16
The Rise of Japan
25
ToyotaFirst on Shore
37
A Legend in Its TimeToyotas Rise to the Top
54
Datsuns DebutLos Angeles 1958
72
Lost and FoundFrom Datsun to Nissan
86
Subaru and Suzuki Stake Their Claim
156
Isuzu and MitsubishiCaptive No More
178
Advantage JapanEnvironment Embargo and Excellence
195
This Yacht Is SinkingDetroit Flounders
208
If You Cant Beat Em JapaneseAmerican Tieins
220
The New American Automotive Community
232
American LaborJapaneseStyle
242
The Return of the Unequal TreatiesU S Japan Trade
254

Hondas American Dream
106
Hondas American DreamPart Two
118
Mazda Makes Its Mark
137
Chapter Notes
277
Index
297
Copyright

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About the author (2007)

Writer and graphic designer Wanda James has worked as an automotive technician and achieved a Class A certification with Honda. She lives near Ottawa, Ontario.

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