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Psychological Basis of Salesmanship
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Accounts Receivable adver advertising amount appeal assets attention avoid balance bank bill Bodoni bookkeeping cards Cash register cash-book cent chain stores CHAPTER Charge sale Cheltenham circular letter clerk color column contract cost creditor customer's debit December 29 deducted department store girls depreciation desirable discount druggist employees entry Exercise expense figures fixtures give golden ratio gross profit handled headline idea income increase instinct interest inventory Invoice ledger liability manufacturer ment merchandise method mind necessary needs negotiable instruments newspaper paid paper partner partnership payment perpetual inventory possible principle printer proprietor purchase book reason receipts received records rent require result salaries salesman salesmanship secure selling price soda fountain sold space subtracted tion trade usually window display window shopper worth Wrigley's Spearmint