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Constants and Universalities of Buyer Reaction
The Learning Requirement and Its Effect on Product
The Obverse Avoidance Side of Offering
9 other sections not shown
acceptance advertising Advertising Age aspects assortment attention attractive attributes automobile basic brand buyers competitive competitors concept testing consumer cost curve dealer decline degree demand desire-sets desires differentiation distribution diversification duction early adopters effort emulative estimated expected experience fashion firm gain habit high-learning important industry initial innovation involved kind learning requirement low-end major manufacturer margin market development market segments market share marketing mix marketing plans Mass media ment models needs niche offering opportunities opportunity costs perceived value perception period planning position possible potential premium price leadership price lines pricing decision prod product bundles product development product improvement product life cycle profit promotional purchase relatively result risk sales promotion satisfaction selective attention sell seller skills specific stage strategy substantial success target tend tion types use-systems users