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PRODUCT LIFE CYCLES AND THE BASIC
The Learning Requirement and Its Effect on Product
The Obverse Avoidance Side of Offering
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A. C. Nielsen acceptance advertising Advertising Age aspects assortment attention attractive attributes automobile basic benefits brand buyers competitive competitors concept concept testing consumer cost curve dealer decision decline degree demand desire desire-sets differentiation distribution diversification duction early adopters effort element example expected experience fashion firm firm's fringe gain high-learning important industry initial innovation involved kind learning requirement low-end major manufacturer margin market development market segments market share marketing mix marketing plans Mass media mature ment models needs niche normally offering opportunities opportunity costs package perception period physical product planning position possible potential premium prod product development product improvement product life cycle profit promotional purchase recreation vehicle relatively result risk sales promotion satisfaction sell seller skills specific stage strategy substantial success sumer tend tion use-systems users