Dynamic Competitive Strategy & Product Life Cycles |
Contents
Preface | 1 |
The Learning Requirement and Its Effect on Product | 53 |
The Obverse Avoidance Side of Offering | 75 |
Copyright | |
10 other sections not shown
Common terms and phrases
acceptance added adopters advantage aspects attention attractive attributes automobile basic become benefits brand buyers choice close competitive competitors completely concept consumer cost course cycle dealer decision decline demand desire direct distribution early effort element established example expected experience fact fashion firm gain growth important improvement increasing industry initial innovation interest introduction involved kind later learning less limited major margin market development market segments mature means ment models move needs normally objective offering operation opportunities organization perceived perception period phase physical planning position possible potential probably problem product life cycle profit promotional purchase relatively requires result satisfaction sell seller skills specific stage strategy substantial success tend tion types United use-systems usually volume