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SOCIOECONOMIC BACKGROUND OF COMMUNITY
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achievement motivation active affairs agricultural opinion leadership ascribed status caste rank cent change agents characteristics community actors community development community leaders community leadership community organizations conformity conventional norms cosmopolite cultural decision-making diffusion of innovations dynamics of leadership elite emerge empathy extension agency contact family income farm specialization farmers finding function Harijans highest order partial hypothesis identify important Indian villages indicate individuals interest interpersonal influence Katz and Lazarsfeld L. P. Vidyarthi leadership in village literacy mass media monomorphic Movie exposure National Education Association newspaper exposure nomination non-leaders opinion leaders Oscar Lewis Panchayat Panchayati Raj peasant perspective pluralist Political knowledge position present study programmes progressive farmers radio contact relationship respondents Rogers role rural communities rural India sacred norms secular orientation significant social action social change social participation social system socially influential actors sociometric scores systemic linkage tend tion traditional variables village India whereas zero order level