Dynamics of media politics: broadcast and electronic media in Western Europe
Sage Publications, 1992 - Language Arts & Disciplines - 206 pages
"This book unravels the whys and wherefores of the process. The authors demystify and to a certain extent call the economic imperatives into question." --Diffusion EBU "This is a useful book for students of European audiovisual developments. For the dedicated professional it will also help to make sense of current trends in broadcasting. . . . Dynamics of Media Politics is a contribution to the continuing efforts to define and focus questions of relevance in communications. . . . Dynamics of Media Politics is recommended to anyone interested in the future of the audiovisual sector in Europe." --Irish Communication Review The broadcast and electronic media in Western Europe are undergoing a period of vigorous transformation and restructuring. In this wide-ranging and illuminating text a network of media social scientists from 17 Western European countries analyze both the nature and direction of these sweeping changes. This collaborative effort explores the increasing importance of transnational multimedia corporations and details the various challenges that commercialization and privatization are posing to the traditions of public service broadcasting. The contributors pay particular attention to the widespread development of local radio and television stations and discuss their regulatory framework. Geared towards media and communication professionals as well as academics, students and researchers, Dynamics of Media Politics offers the reader a base for understanding the volatile processes of European mass media.
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Setting the Scene
Pressures on National Systems
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actors advertising American and/or other media audience audiovisual Austria Belgium Berlusconi cent Chapter commercial broadcasting commercial stations competition Connections with press Content regulations Council of Europe cultural Denis McQuail Denmark distribution economic electronic media Euromedia Research Group European countries European TV Eutelsat fiction film financing Fininvest Finland France Germany Greece HDTV Hersant important increasing independent local radio industry instrument and planned interests Italy legislation licence fees licensing/regulatory body limited logic Luxembourg Main legal instrument mass media McQuail media companies media policy multimedia name of licensing/regulatory Netherlands networks non-commercial Norway operators ownership pay TV political press and/or private commercial PTTs public broadcasting organizations Public Commercial public monopoly public service broadcasting quota radio stations regional regulatory revenue satellite SECAM sector Siune Spain strategies Sweden Switzerland terrestrial tion transmission TV stations Type or name Western Europe