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Signal and noise
Programme schedule analysis
Intention and interpretation
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actually advertising analysis approach Argyle assessments attitudes audience Baggaley basic behaviour British Council camera channel chapter Closed-Circuit Television codes communication process complex context Coronation Street credibility criteria cues discussed Duck dynamics of television Educational Technology emphasised entertainment evidence examined example factors film function human imagery impact Independent Broadcasting Authority indicated individual influence intention interaction interpersonal attraction interpretation interviewer lecturer linguistic London manipulation media research medium non-verbal normal observed organisations particular perceived perception performer's personal construct personal construct theory persuasive phatic political predicted presentation techniques problems production programme schedules proxemic Psychol psychological reactions recognised responses Richard Dimbleby Lecture role seen semiological sequence shots social Social Psychology specific structure style stylistic subliminal advertising television's thematic theme theory traditional TV content TV presentation types University of Liverpool variables viewers viewing experience visual interest