E-business St@rt-up: The Complete Guide to Launching Your Internet and Digital Enterprise

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Kogan Page, 2000 - Electronic commerce - 464 pages
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Most new businesses will be digital, involving computing, digital media and internet products and services. This guide offers all the necessary information for becoming a high-tech entrepreneur in such a climate. It covers everything from drawing up a business plan to marketing on the Internet. With a Ten Golden Rules checklist and informative case studies of successful high-tech companies and the people behind them, the book is intended as a guide for the would-be high-technocrats of tomorrow.

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