E-Commerce: An Introduction

Front Cover
Amir Manzoor, 2010 - 432 pages
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The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
 

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page 38-40

Contents

INTRODUCTION TO ECOMMERCE
1
Business Pressures
25
BIBLIOGRAPHY
31
REVIEW QUESTIONS
65
Basic Functions of Ecommerce Software
92
Ecommerce Software for Small and Medium Enterprise
99
Ecommerce Software for Large Businesses
105
ECOMMERCE BUSINESS MODELS
112
ECOMMERCE PAYMENT SYSTEMS
246
MICROPAYMENTS
261
PAYMENT CARDS
267
STORED VALUE CARDS
274
PAYMENT AGGREGATORS
284
REVIEW QUESTIONS
291
ECRM AND ESCM
294
ESCM
302

ECOMMERCE STRATEGY
132
BIBLIOGRAPHY
147
ECOMMERCE MARKETING
180
0 TOOLS AND ECOMMERCE
219
INTERNET MARKETING IN B2B
226
ELECTRONIC WORD OF MOUTH EMOW
232
BIBLIOGRAPHY
238
REVIEW QUESTIONS
308
SOLUTIONS FOR ECOMMERCE SECURITY
327
REVIEW QUESTIONS
342
Wireless Identity Module WIM
362
INDEX
399
Copyright

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